First things first, let me come right out and say it...
Sh*t on the internet has gotten stale as hell.
Because no matter the industry, the same stuff is getting talked about, the same phrases are getting used, and I know I speak for both of us when I say…
You and me? We’re well aware that your clients and customers are starved for more.
We’re talking as stale as tortilla chips that sat at the back of your pantry for 6+ months.
I’m Alethea—Brand Strategist, Website Copywriter, and Mega Marketing Nerd
I’m also an absurd animal lover, a Converse diehard fan, a paper book loyalist, a free little library enthusiast, and a freak for mayo.
(Seriously, I don’t care what anyone says, mayo is the best condiment ever, and if you disagree, I’ve got a word one-word argument: aioli. Because no one—I repeat no one—hates aioli.)
And even though it probably goes without saying with a business name like Copy with Spice, I loveeee to eat. (Unless it’s dairy because unfortunately, your girl is lactose-intolerant so no cheese for me.) I like my steak medium rare, my coffee black, and my martinis extra, extra dirty.
Okay, now that we know we agree on that much, allow me to officially introduce myself…
AND I LOVE BRANDS THAT ARE THE EXACT OPPOSITE OF BORING.
FUN BRANDS DO BETTER.
Like, actually. Because not only do 9/10 peeps prefer entertaining brands, but 72% of peeps will choose a fun brand over a less-fun competitor. (True facts.)
So while the rest of the world is trying to sell their stuff using marketing jargon or painfully professional language that has customers' eyes glazing over, you have the chance to wake your audience up and draw them your way by being fun.
All you need is someone to help craft and convey that funky fresh brand personality.
BECAUSE THE FACTS ARE...
THAT's WHERE I COME IN.
I could tell you that you “need” to hire me as your brand strategist or your website copywriter…
But honestly, I hate when marketers make it seem like your business will fail, your life will fall apart, and you’ll be back at your 9-5 if you don’t invest in whatever they’re selling.
When we work together, you aren’t just delegating a task you don’t have the desire or time to do yourself. You’re bringing in an expert who understands the strategy of storytelling, spends a more-than-socially-acceptable amount of time nerding out on marketing, and is skilled at listening to your ideas and turning them into words that will have customers tripping over themselves to stalk, buy, and subscribe.
SO HERE'S WHAT I'LL SAY INSTEAD...
So no, you def don’t need me, but you’ll probably want me—and I want you, too.
collaboration
ENrichment
IDENTITY
Each of us is an original—our voice, our history, our hunger. Writing and business are an expression of our own identities—never a copycat version of someone else's.
This space is a space for two (or more) brains to come together and cook up magic. I hear you, I see you, I feel you; I'm here to help bring your full, funky expression into the world.
Over here, the bare minimum is never what we're aiming for. The goal? To cook up messaging and strategy worth indulging in—and that supports you in running a business and living a life that feels rich as hell.
Part of that weirdness stemmed from the fact that I was unschooled for a little while—a type of homeschooling where you don’t teach a kid something unless they ask to learn it.
Which meant that my “schooling” consisted of playing in the dirt, building paper mansions for my mini Polly Pockets with my sister, and begging my mom to read history books about Ancient Egyptians because I was obsessed with mythology and mummification.
It also meant I didn’t learn to read until I was 10—and only because I found out that my best friend had finished her first chapter book which made me want to learn how to read so I could out-read her.
But while my love affair with literature started from a spiteful and competitive place, it marked the beginning of a relationship that has yet to end. Within one year of learning how to read, I began writing my first—but far from last—novel.
Hellbent on trying out a traditional route, I put myself through college, only to graduate armed with a BA in Creative Writing, a handful of published stories, and not a clue as to what I actually wanted to do with any of it. And then I stumbled across copywriting and after realizing it wasn’t about copyright law — a common misconception — I felt like I had found everything I was looking for and more.
So I took one awkward, fumbling step into the dark and eventually, became a brand strategist and website copywriter. And funnily enough, I came to quickly discover that my wacky backstory had taught me the exact skills I needed to be an entrepreneur and a skilled messaging expert: resilience, adaptability, and a good-ass sense of humor.
the wacky origin story
So you want to know how I ended up here, do ya? It all started back when I was a kid… and a weird one at that.
A SAMPLE OF
And I’ve been writing ever since.
Now, I get to spend my time helping other oddballs—oddball brands, that is—make sure their messaging shows off their genius, sets them apart in their industry, and creates a feeding frenzy over everything they have to offer.
Dream job?
That's an understatement
“Jung was a f*cking bad b*tch”
Something that felt wrong, but isn’t
- My dad, talking about the power of shadow work
“But floundering is the first step to swimming”
A good philosophy for life
- A wise friend who definitely wasn’t trying to be wise
“Do you cry when you kill your characters or just have tea with Satan?!”
A mean, but fair question
My sister, mad at me for writing another novel with a tragic ending
“I am doomed to remember a boy with a wrecked voice—not because of his voice, or because he was the smallest person I ever knew, or even because he was the instrument of my mother’s death, but because he is the reason I believe in God; I am a Christian because of Owen Meany.”
One of the best opening sentences of all time
A Prayer for Owen Meany by John Irving
We'll go together like salt and pepper if you...
Want to make baller dollars without using mean-girl marketing tactics that make potential buyers feel icked out
Believe that everything good in branding starts with strategy (cuz it does, I promise you)
Are fed up with boring-ass copy and want to shake sh*t up instead
Are down to be friends (optional… but heavily preferred)
Pages written of utterly delicious (and high-converting) brand messaging and website copy in Google Docs
Books being read at any given time
Jars of mayo given to me as gifts (told you I love mayonnaise)
800+
4ish
2 (and counting)
You bring the business brilliance, I’ll bring the messaging magic.
(You could also bring homemade guac and I’ll bring chips and salsa, but that seemed kinda impractical for a virtual situation.)
TOGETHER? *CHEF's KISS*
My Big Daddy Dining package (brand messaging plus website copy) comes with a fun, choose your-own-bonus of:
A) An entire welcome sequence fo' free (something I usually charge $1,500 for)
Or B) $1,000 off
To celebrate this launch, I'm offering a bangin' deal to a few product-based bizzes
