The inside scoop

SUBSCRIBE TO THE NEWSLETTER

A biweekly newsletter that almost always includes a funny story that somehow turns into copywriting and business advice. Some people sat it goes down as smooth as good Whiskey.


Want to see if you agree?

HERE’S A TASTE OF PREVIOUS NEWSLETTERS

Why your Contact page is just like an orgasm

The time my parents bought a new car when the “broken” one just needed gas (and how to assess what’s actually going wrong in your biz)

What my middle school boyfriend and my PMS that always made me want to break up with him taught me about business pivots


Want a sneak peek of what’s in store for you?

You’ll get a ridiculous story (usually involving something embarrassing or hilarious about my family or me) that’s guaranteed to be entertaining and sprinkled with helpful biz and copywriting tips.

bottom line?

It’s funny. It’s casual. And—hopefully—it will be the thing you find yourself looking forward to every other Thursday.

Your emails are so smoooooooth. Good whiskey smooth. Like effortlessly transitioning from engaging marketing tip without making me want to jump ship when the business stuff comes in.”




-Zoie, Fellow Copywriting Genius

Delicious samples

POOPY DIAPERS. A MILLION MOSQUITOES. AND ONE HUGE LIE??




WHY $110 MADE MY DAD CRY




WELP, THAT DEFINITELY HORRIFIED SOME OLDER FOLKS





"I freaking love you and this newsletter.

OTHER THINGS PEOPLE ARE SAYING ABOUT THE INSIDE SCOOP

“One of only three newsletters I actually ever open and look forward to reading. I’ve said it before and I’ll say it again: the best fricking newsletter in town.”


- Clarisse, A Brand and Design Wizard

“This newsletter is so good it convinced me to leave my wife and pursue my one true love: Alethea.”


- What Ryan Reynolds would say if he read my newsletter

“You better not put this in your damn newsletter.”




My Dad, the second after anything remotely funny or embarrassing happens in our family

Hi, I’m Alethea—Copywriter, Freak for Websites, and the Mastermind Behind the “Best Newsletter in Town”

(A subscriber’s words, not mine, I swear. My humor’s far more self-deprecating and far less cocky. Most of the time.)

As someone who’s all about making business and copywriting the exact opposite of some stuffy lecture you’re trying not to snooze off in, you can expect my newsletter to be so entertaining that you’ll forget you’re learning something too.

People say it reads like a friend picked up the phone to tell you a hilarious story. Others say that they’re getting “tricked” into learning. All I have to say is, you in or what?


EVEN THOUGH WE’RE ABOUT TO GET TO KNOW EACH REALLY WELL AFTER YOU INVITE ME INTO YOUR INBOX, I SHOULD PROPERLY INTRODUCE MYSELF…

HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?
HUNGRY FOR MORE TIPS?

What I Learned from Sending 52 Newsletters

Check out the spicy copy blog where you’ll find all kinds of advice from how to infuse your copy with personality to lessons I learned from sending a newsletter for 52 weeks straight.





6 Reasons You Shouldn’t Hire a Copywriter

What to Include on Your Contact Page (and Why It’s Important) 

PUT ON YOUR BIB AND DIG IN!

My Big Daddy Dining package (brand messaging plus website copy) comes with a fun, choose your-own-bonus of:

A) An entire welcome sequence fo' free (something I usually charge $1,500 for)

Or B) $1,000 off

To celebrate this launch, I'm offering a bangin' deal to 3 product-based bizzes

ONLY 3 SPOTS AVAILABLE.

did someone say a free $1,500 welcome sequence? or $1,000 off?