copywriting

THE SECRET INGREDIENTS

School’s in session! From why copy even matters to how to do it yourself, this space is for learning anything and everything you could want to know about copywriting.

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If you’ve ever gotten jazzed about brand personalities, you’re gonna love learning about brand archetypes… And that’s because brand archetypes and brand personalities are the same freaking thing. And they’re hella useful in business because when you know your brand personality (which you shouldn’t just choose randomly, but should be based on what makes sense […]

Business, Copywriting

What the Frick are the Brand Archetypes? (And How Do They Help You in Biz?)

If you’ve been wondering how the hell to write a sales page, what the heck to include, and hungry for some dang good sales page examples… Pull up a seat and get cozy because this blog post is digging into the importance of having a sales page and 5 sections you absolutely want to include […]

Copywriting

5 Sections You Don’t Want to Forget on Your Sales Page (+ Examples!)

From the very first second I stumbled across Kirsti (which was way before I wrote copy for her bad b*tch bookkeeper website), I knew we were meant to be. She’s absolutely hilarious, damn good at what she does, and knows how to make the classically boring subject of bookkeeping fun AF. And since our project […]

Copywriting

One Bad B*tch Bookkeeper Website: A Case Study

Today marks the day that I’ve been sending a newsletter for 52 weeks straight. (Okay, well, if we’re being honest it’s been 52 newsletters in 53 weeks because there was one week where I got sick and felt crappy and decided that wellbeing was more important than sending a newsletter… but still, I’ve sent 52 […]

Business, Copywriting

What I Learned from Sending 52 Newsletters

I’ll put it bluntly… Just because you don’t want to write your copy yourself doesn’t mean you should hire a copywriter. And before you say, “but Alethea, shut up and take my money.” I want you to know that I only say this because handing over your cash to a copywriter before you’re ready will […]

Business, Copywriting

6 Reasons You Shouldn’t Hire a Copywriter

A welcome sequence. The beautiful, sweet beginning to the email dance you do with your subscribers after they’ve downloaded your freebie. (And btw, a freebie—AKA a lead magnet—is a valuable thing you offer, for free, in exchange for someone’s email so you can grow your email list.) A welcome sequence is also more formally known […]

Business, Copywriting

How to Write A Super Simple Email Welcome Sequence

There’s one page everyone seems to forget about and that page… is the Contact page. Hell. Some websites don’t have them at all—which I get because it’s not the most exciting page. But the truth is, if you want people to inquire about your services, then you must have a contact page and that contact […]

Business, Copywriting

What to Include on Your Contact Page (And Why It’s Freaking Important)

A deep dive into what makes MUD\WTR’s website copy so freaking brilliant.

Copywriting

MUD\WTR Case Study: Why Their Web Copy is Freaking Brilliant

(And no, I didn’t just give myself that title, I swear. People really do call me that.)

After graduating from college with a degree in creative writing and a knack for helping others make sense of themselves, I stumbled across copywriting and brand strategy.

Which just so happened to be the perfect blend of everything I loved doing and am damn good at.

So, if you’re looking for help building your brand and writing fun and funky copy that speaks to the hearts of your people, I’m your girl. And, if you’re looking to do it yourself, this copy blog’s for you, boo.