If you’ve been wondering how the hell to write a sales page, what the heck to include, and hungry for some dang good sales page examples… Pull up a seat and get cozy because this blog post is digging into the importance of having a sales page and 5 sections you absolutely want to include […]

From the very first second I stumbled across Kirsti (which was way before I wrote copy for her bad b*tch bookkeeper website), I knew we were meant to be. She’s absolutely hilarious, damn good at what she does, and knows how to make the classically boring subject of bookkeeping fun AF. And since our project […]

Today marks the day that I’ve been sending a newsletter for 52 weeks straight.  (Okay, well, if we’re being honest it’s been 52 newsletters in 53 weeks because there was one week where I got sick and felt crappy and decided that wellbeing was more important than sending a newsletter… but still, I’ve sent 52 […]

I’ll put it bluntly… Just because you don’t want to write your copy yourself doesn’t mean you should hire a copywriter. And before you say, “but Alethea, shut up and take my money.” I want you to know that I only say this because handing over your cash to a copywriter before you’re ready will […]

A welcome sequence. The beautiful, sweet beginning to the email dance you do with your subscribers after they’ve downloaded your freebie. (And btw, a freebie—AKA a lead magnet—is a valuable thing you offer, for free, in exchange for someone’s email so you can grow your email list.) A welcome sequence is also more formally known […]

There’s one page everyone seems to forget about and that page… is the Contact page. Hell. Some websites don’t have them at all—which I get because it’s not the most exciting page. But the truth is, if you want people to inquire about your services, then you must have a contact page and that contact […]

A deep dive into what makes MUD\WTR’s website copy so freaking brilliant.

I’ve been traveling across the U.S. while working for the past few months and even though it’s only been a few months working from the road so far, I’ve learned a lot.