copywriting

THE SECRET INGREDIENTS

School’s in session! From why copy even matters to how to do it yourself, this space is for learning anything and everything you could want to know about copywriting.

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Whether you’re starting a business and trying to learn all the need-to-know skills or you’ve been in business for a while and are looking to continue growing your biz brain, reading is the freaking way to go.

Business, Copywriting, Creativity, Life

9 Ridiculously Good Books Every Entrepreneur Must Read

If you’re in the online marketing space in any way, shape, or form, you’ve probably heard someone talk about the power of using stories in marketing.

Business, Copywriting, Creativity

Why Storytelling Works in Marketing

If you’re not a website copywriter whose whole life revolves around thinking it’s important you might be asking yourself…. why does website copy even matter?

Business, Copywriting

5 Reasons Why Website Copy Matters

Figure out who your ideal client is, why they’re so important and how to appeal to them in you marketing.

Business, Copywriting

How to Figure Out Who Your Ideal Client Is

From what to consider when deciding whether to hire a website copywriter or doing it yourself to which copywriter to choose, this blog post has all the need-to-know info for helping you make your decision.

Business, Copywriting

To DIY (Your Website Copy) or Not to DIY

How to tap into emotion and connect it your audience’s experiences and desires.

Business, Copywriting, Creativity

Using Emotion to Connect with Your Audience

If you’re wondering what kind of business investments are actually worth the money, I’ve got all the juicy details for you.

Business, Copywriting

Biz Investments That are Actually Worth it

When it comes to writing website copy, here are the six ingredients you won’t want to forget.

Business, Copywriting

The 6 Ingredients to Writing Delicious Website Copy

(And no, I didn’t just give myself that title, I swear. People really do call me that.)

After graduating from college with a degree in creative writing and a knack for helping others make sense of themselves, I stumbled across copywriting and brand strategy.

Which just so happened to be the perfect blend of everything I loved doing and am damn good at.

So, if you’re looking for help building your brand and writing fun and funky copy that speaks to the hearts of your people, I’m your girl. And, if you’re looking to do it yourself, this copy blog’s for you, boo.